Pantaloon Retail ties up with Ruchi Soya

Pantaloon Retail has signed a slew of strategic agreements just prior to the two-day vendor fair it is organising in Delhi.

The first is an alliance with Ruchi Soya, makers of edible of oil and soya nuggets, under which both companies would work together to develop premium oils which would then be sold through both the Pantaloon network (Food Bazaar) as well as through Ruchi Soya's distribution set up.

Ruchi Soya will also manufacture edible oils under Food Bazaar's private label, Fresh and Pure.

Kishore Biyani, managing director, Pantaloon Retail said, "We are excited by the opportunity in edible oil and will grow this category through our modern retail formats".

Dinesh Shahra, MD, Ruchi Soya Industries said, "The alliance will provide us the platform to showcase our branded portfolio through Pantaloon's pan India presence and help us cater to the growing demand for FMCG products."

Pantaloon has also tied up with Fun Foods, makers of jams, dips, sauces, cake mixes etc, under which the two companies will collaborate to set up salad bars .