Pantaloons ties up with Flipkart

The apparel major will retail its exclusive brands through the e-commerce route

Aditya Birla Nuvo's Pantaloons Fashion & Retail Ltd has tied-up with Flipkart to retail its exclusive brands through the e-commerce channel.

Pantaloons' exclusive brands contribute to more than 60% of the overall business. With this association, Flipkart would now sells Pantaloons' brands including Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York.

Shital Mehta, CEO-Pantaloons said: “Pantaloons is rapidly expanding its footprint in both metros and mini metros...to increase the accessibility of our products and develop new channels for reaching out to new consumers.”