Parag Milk Foods launches new range of cheese spread

Launches 'Cheese Spreads Tub' with six International flavors

Parag Milk Foods, owner of the Gowardhan and Go range of milk products, on Monday launched a range of cheese products in international flavours. Branded as the 'Go Cheese Spread Tub', the cheese spread would be available in six flavours.

The company claimed that the new range would have 100 per cent natural ingredients and would come in flavours like 'Fresh Garlic', 'Tangy Jalapeno', 'Smoked Paprika', 'Four Pepper', 'Plain Cheese' and 'Olives & Herbs'.

Devendra Shah, chairman, Parag Milk Foods said, “Industry estimates peg the total cheese market in India at  25,000 tonnes valued at Rs  625 crore, growing at more than 20 per cent. Parag Milk Foods intends to dominate cheese market. We are thrilled to add these international flavors to our existing range of cheese products.” Parag has a production capacity of around 8,000 tonnes per annum.

The company claimed that it had the largest range of cheese products in the country and the new range would further strengthen its presence in the category.

The new spreads are available in 200 gram tub at various supermarkets across India and are priced at Rs  70.

Parag Milk Foods is one of the India’s largest private dairy product manufacturers in the country having plants at  Manchar in Maharashtra and Palamner in Andhra Pradesh.

It also has a dairy farm called Bhagyalaxmi where it hosts 3,500 Holstein Freisens cows.