Real estate firm Parsvnath Developers today announced the launch of its maiden project 'Parsvnath Passion' in Jammu.The residential project, has been duly approved by Jammu Development Authority (JDA) with an approximate realization value of over Rs 100 crore in next three years including this financial year.Parsvnath Passion is the first integrated group housing project being developed in Jammu by a national real estate player. Situated over 11 acres of lush greens having a saleable area of over 7 lakh sq ft, the project has 75% of the total property area as open space for its residents, a company release said.Parsvnath Passion offers eight floored high rise buildings with 480 units. Offered in the price range of Rs 17 to Rs 30 lakh, these ultra modern apartments are available in choices of 2 B/R, 3 B/R and 3 B/R with attached servant room.Sanjeev Jain, managing director, Parsvnath Developers said, "Having a strong foothold in other North Indian States, it gives us immense pleasure to announce our arrival with first project in this unexplored state. The project will be distinct and modern in design and offerings and yet will gel with the well defined architecture and natural beauty that the region is so famous for."Located in the periphery of the city, Parsvnath Passion is being developed in association with Mass House Building Cooperative from the region."Work has successfully begun and is expected to take three years to finish," Jain added.