Paytm Mall gets a new Chief Operating Officer

Amit Sinha will now be the new COO

Paytm Mall the ecommerce company of Vijay Shekhar Sharma run One97 Communications has appointed of Amit Sinha as the Chief Operating Officer (COO). 

Interestingly, till now Paytm Mall was run by Sharma and vice presidents handled different verticals within the ecommerce arm. However the company did not have any COO to head the whole operations.

“The ecommerce company till now was handled by the founder, however after Paytm Mall bifurcated into a separate entity and as the operations of One97 Communications have expanded, there is a need for a COO to head the ecommerce operations,” a source close to the company said.

Sinha would be responsible for overall operations of Paytm Mall and expanding the team to ensure customers have access to the widest assortment of products across categories, delivered quickly through an efficient and optimised partner logistics network. 

Sinha who till now was the senior vice president of business, joined One97 in 2008. He has handled several key business roles in Paytm and helped implement critical business, HR and financial processes for the company.

“We are innovating on multiple aspects of business and offering newer business opportunities for sellers. Paytm Mall also aims to be the preferred destination for consumers looking for the largest selection of products being sold by trusted sellers,” Sinha said.

Paytm recently hived off its e-commerce business into a separate entity. This new entity started off with the same shareholding as the parent company of Paytm, One97 Communications Limited and raised $200 million from SAIF Partners and Alibaba Group Holding. 

Paytm Mall works with retailers and brands to build their online stores integrated with supply chain in a partner model. It is currently targeting to launch its new app in coming month. 

In February this year the brand new Paytm Mall app was launched. The company had said that consumers would be able to shop from 1.4 lakh sellers for millions of products across categories like fashion, electronics, consumer durables and home furnishings among others at their convenience.

The Bazaar which is the unstructured shopping channel on the original Paytm app is also featured on a new app.

The company has over 17 fulfillment centers across India and would offer reach to sellers through its network of over 40 courier partners. Not only logistics, in the next few months, Paytm’s product portfolio is going through a massive revamp. Sources said to take on Amazon, Paytm plans to add close to a billion products from all across the globe to its shopping cart. To achieve that, sellers from all over Southeast Asia especially are being brought it as well.