This plan will offer year-long coverage against accidental damage including screen damage, liquid damage and theft, Paytm Mall said in a statement.
The service will be available at about five per cent of the phone's price, it added.
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It will be available for handsets of mobile phone brands including Apple, Xiaomi, Motorola, Vivo, Oppo and others.
"Mobiles are an important part of our lives. We spend significant amount of money to buy our favourite smartphones, and are disappointed when it gets damaged accidentally and replacement cost is also typically quite high," Paytm COO Amit Sinha said.