Following this tie up, payments through Paytm will now be accepted at all 114 supermarkets of Heritage Fresh across Hyderabad, Bengaluru and Chennai.
"We are very excited about our partnership with Heritage Fresh. At Paytm, we are committed to provide our users, a convenient, secure and a hassle-free payment experience. Going cashless, no only relieves users from the hassle of carrying cash and change, but will also accelerate the entire payment process in our partner stores,'the company said in a press release.
Dharmender Matai, chief operating officer, Heritage Fresh, said, "With India on the verge of entering a cashless revolution and the Indian consumer preferring to climb the digital ladder, we at Heritage Fresh are pleased to be a part of this journey along with Paytm to enable our customers enjoy a cashless experience through their digital wallets at our outlets."