 "Paytm sets aside Rs 600 cr in FY16 for marketing")
Paytm announced that it has set aside Rs 600 crore this financial year for marketing purposes.
The company spent about Rs 50 crore in its latest campaign. It currently has 120 million customers and the latest campaign is an effort to add to the number.
A big portion of the spend was on the association with Board of Control for Cricket in India (BCCI), where the company sponsored the India versus South Africa freedom series.
“We aim to highlight the range of categories and functionalities that Paytm brings to users and how they can leverage it,” said Shankar Nath, senior vice-president of the company.
The company recently snagged a contract with major theater chains and had stepped into the ring with BookMyShow. Along with it, Paytm is trying to increase its stronghold in utilities and person-to-person payments. The fin-tech company expects to see a 40 per cent uptake in these categories over the year.
The company spent about Rs 50 crore in its latest campaign. It currently has 120 million customers and the latest campaign is an effort to add to the number.
A big portion of the spend was on the association with Board of Control for Cricket in India (BCCI), where the company sponsored the India versus South Africa freedom series.
“We aim to highlight the range of categories and functionalities that Paytm brings to users and how they can leverage it,” said Shankar Nath, senior vice-president of the company.
The company recently snagged a contract with major theater chains and had stepped into the ring with BookMyShow. Along with it, Paytm is trying to increase its stronghold in utilities and person-to-person payments. The fin-tech company expects to see a 40 per cent uptake in these categories over the year.