Third generation (3G) services can give Public Calling Offices (PCOs) a facelift with its owners offering features like video calling at cheap rates to its customers, telecom equipment maker Ericsson today said.
The Swedish firm has started a pilot project to demonstrate that PCO owners could use 3G services to offer video calling to its customers, who are often daily wage labourers who do not own a mobile phone.
"We noticed that people using PCOs are often migrants from smaller towns. They work on daily wages and depend on public booths to make calls since they can't afford mobile phones," Ericsson India Vice-President (Communications, Corporate Affairs and Business Development) P Balaji told PTI.
Through video calls, they not only get to talk but also see each other, which is a real value proposition, he added.