Pepsi Co promoted Frito Lay snack division has rolled out its mega consumer engagement programme in Chandigarh. Vice President, Marketing, Pepsi Co India (Frito Lay India Division), Ruchira Jaitly said that north constituted the largest market for them and they planned to pursue an aggressive awareness campaign ‘Give us your delicious flavour and take home fifty lakh rupees and 1% of the sales’. She apprised that in order to achieve the cutting edge over the competitors, they switched over to rice bran oil for making snacks that were more expensive over the conventional oils used by most other brands.
Top Section
Explore Business Standard