US-based beverages and snacks firm Pepsico's three-day global board meeting began here today to dwell on its business and evolve product lines to align with the tastes of Indian consumers.
"In view of the major role we expect India to play in our future growth, our global board of directors are meeting here this week to learn more about India, the Indian marketplace and our business strategies," a Pepsico spokesperson said.
This is the second time PepsiCo's global board meeting is held outside the US. The first one was held in Mexico five years ago.
"For food processing companies like us, I think India represents top three markets in the world. India is a very different market from any western developed market," Pepsico Chairman and Chief Executive Officer Indra Nooyi had said yesterday in New Delhi at the India Economic Summit.
India has become an important market of Pepsico after nearly 20 years of its existence in the country, the spokesperson said, adding the agenda of the meeting will span different dimensions, including India-specific business strategies to address the changing needs of Indian consumers.
"They (board) will also take an in-depth look at how our business and product lines are evolving to address the varied and changing needs of Indian consumers," he added.
PepsiCo India has posted a record 50 per cent volume growth in the July-September quarter – the highest among all markets the company is present globally.