Percept/H, a 50:50 joint venture of Percept with Hakuhodo Inc Japan, today said that it has won the creative duties of Everest Industries, for its roofing division.
The size of the business is pegged at around Rs 8-10 crores annually.
Everest Industries is a 74 year old company involved in providing building solutions and has manufacturing units across Maharashtra, Madhya Pradesh and West Bengal.
Amitava Mitra, senior vice president, Percept/H - Delhi, said, “It’s a great opportunity for us to work on an established brand like Everest and will give us yet another opportunity to connect with the rural masses.”
Manish Sanghi, executive director, Everest Industries said, “There was no formal pitch. We were very impressed with the complete 360 solution – both marketing and advertising – that Percept brought to the table. This made us to decide that Percept would be our right communication partners for the Roofing range.”