Percept Picture in talks to make little Krrish

Percept Picture Company, one of the country's fastest growing entertainment brands involved in the creation of content and distribution, is all set to woo kiddies.

The Percept Holdings company is talking with filmmaker Rakesh Roshan to make a film based on Krrish, with the superhero as a kid.

"We have put forward our request to Rakesh Roshan to allow us to make Junior Krrish. We are willing to pay a royalty as well," said Shailendra Singh, joint managing director, Percept Holdings.

Going forward, Percept Picture Company (PPC) will set up a wholly owned subsidiary that will house all animation movies and children content projects, including merchandising and gaming, that will spin off from the films.

PPC will release Hanuman Returns, a sequel of the blockbuster animation movie Hanuman, in December.

This $8 million project will have over 400 products for merchandising and for this the company has already signed up Microsoft for its console game XBOX 360 and broadband internet connection XBOX Live.

"PPC aims to develop Hanuman as a brand. We will extend Hanuman through a series of animation and live action films. Hanuman has grown from a mythological character to a superhero, who in the future will take on Spiderman and Superman as well," Singh said.

He said PPC will soon begin work on Hanuman 3, titled Return of Ravana, with a $10 million budget. The film, which may release early 2009, will have a global story, featuring Ravana born in Manhattan.

PPC is engaged in making three or four films, a mix of animation and real-life characters, slated for release by 2009. The initial seed capital for the projects is about $2-3 million.