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Percept's Shailendra Singh launches website to promote brand India

The website www.iammadeinindia.com to open on January 1

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Gaurav Laghate Mumbai
Last Updated : Jan 20 2013 | 6:57 AM IST

Shailendra Singh, Managing Trustee of United Welfare Trust and Joint Managing Director of Percept Ltd is set to launch a new website www.iammadeinindia.com on January 1, 2013 to enable Indian citizens to come together, express their 'positive views', inspiring opinions and celebrate the beauty of being Indian.

Singh recently launched the project, 'Made In India', with an objective to celebrate, promote and build Brand India.

He says, “There are multiple media platforms addressing the relevant issues that India is facing. We share good news and views, and only good news and views. Yes, bad things do happen, but at the same time, wonderful things are also happen. There are so many inspiring stories happening all the time, but we never get to hear about it! We only hear about terrorism, scams, corruption and conflict. www.iammadeinindia.com is India's first platform where you will read all about, and only about, good news! Visitors can check back every morning for ‘Breaking Good News!', and start their day with the right energy.”

Made in India's focus will only be on the positive, and activities will be targeted at spreading goodwill and inspiration. It will be a holistic, 360-degree movement encompassing online, on ground and media activities with an objective to finding a prominent place in the hearts of a billion Indians.

Phase I of the venture will include merchandise, knowledge expos, charity dinners, online platforms and feature film.

The site will feature the ‘Top 100 Indians’ both present in India and settled across the globe. Visitors can surf and choose from a library of 50 clips showcasing ’50 Glorious Moments in Indian History’.

New properties that will be launched through 2013 – 2014 include the ‘World Rankings of Top 100 Indians’ and the ‘Made in India Roadtrip’.

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First Published: Dec 31 2012 | 5:15 PM IST

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