Philips expects 15% lamp sales growth

The Rs 1200 crore lighting division of Philips Electronics India Limited is targeting a 15 per cent growth this financial year on the back of its newer energy efficient products range.

These include CFL and LED lighting products.

At present 25 per cent of the company's revenues come from sale of CFL lighting products. The company also expects consumers to catch up with the usage of LED lighting products as these are most energy efficient and come with a life span of 2,000 to 100,000 hours.

According to Mathew Job, marketing director of Philips Electronics' lighting division, "At present 50 per cent of our CFL production is imported. In the next 3 years, we are looking at manufacturing the complete range locally."

The company, at present, manufactures 50 per cent of its CFL products at its factory in Mohali. The company is also banking on institutional sales to grow its lighting business.

The company believes that with large format retail and consumers' shift towards better lighting at a lower cost, the move is clearly towards energy efficient products, and Philips' lighting division therefore would spend close to 80 per cent of its marketing budget in promoting energy efficient products that include its CFL and LED products.

The company is also in the process of tying up with 500 schools in India to pitch to students that benifits of energy efficient lighting in homes, shops and offices.

The company would initiate a national Energy Management School Contact Program in order to generate awareness on energy efficient lighting.

In Kolkata, some of the important monuments like Victoria Memorial and Rabindra Setu, have been lit up by Philips.