Philips launches LED home lighting

Consumer electronics manufacturer Philips India Ltd has launched its Light Emitting Diodes (LED) based lighting range in Pune.

Marketing director of the company's Lighting Division Mathew Job said that the products on offer initially will be in the area of home decoration and a limited amount of convenience lighting as well.

He added that Philips would bank on the rising awareness among consumers about the need to use eco-friendly and energy saving lighting in their homes.

The LED range of products include LED Candle, LED Nitelite, LED Flash Light and Imageo, priced from Rs 350 upwards.

LED technology had advantages such as low power consumption and simplicity of design.

"Prior to this, the company has handled decorative lighting for commercial projects and now the promise of 'no ultra-violet rays' is being extended to home users as well," Job said.

The LED products have been manufactured the company's facilities in Europe and China and will be displayed in 2000 Philips showrooms in the country and select retail outlets.