 "Piaggio's Rs 12 lakh scooter: Vespa 946 Emporio Armani launches in India")
The Vespa 946 Emporio Armani priced at Rs 12,04,970 (ex-showroom Pune) is the most expensive scooter one can buy in India. It will be available in India as completely built units (CBUs) and will be sold through Piaggio Group's Motoplexs.
The Vespa 70th anniversary edition priced at Rs 96,500 will be produced in India and will be available through wide network of Vespa dealers across India.
"The Vespa 946 Emporio Armani brings together two well-known Italian brands which have achieved iconic status world over. We are delighted to bring this exclusive bike to our patrons in India who can truly comprehend and appreciate the luxury appeal of the bike. Crafted to perfection this bike has a classic design aesthetic with a contemporary twist," said Stefano Pelle, Managing Director and CEO, Piaggio Vehicles.
The Vespa 946 Emporio Armani, was developed jointly by Giorgio Armani and Piaggio to celebrate two of Italy's most established symbols of style and creativity. To mark the year 2015 - the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group - Emporio Armani designed a special version of the Vespa 946.
In keeping with Armani's signature subdued colour palette, the designer has come up with a special combination of greys with subtle hints of green visible only under particular light conditions for the project.
The Vespa 946 Emporio Armani is about technology as well as style. It comprises of aluminium cylinder blocks, brown leather finishing, luxury accessories, electronic riding controls which also interface with the latest internet devices. In addition, the four - stroke electronic injection engine, with enhanced fuel economy and minimal emissions makes this two wheeler an ideal choice for city riding.
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The bikes come with 220 mm double disc brake, two-channel ABS braking system and 12-inch wheels.
To commemorate the 70th anniversary of the Vespa, the Piaggio Group is paying homage to the most beloved scooter of all times with a special edition - The Vespa 70th Anniversary Edition.
In India, Vespa is marking the 70th anniversary of the brand by unveiling a special edition of the Vespa VXL from its current portfolio. The bike has been personalised with special features which reflect its Italian heritage.
The Vespa 70th Anniversary Edition comes with an exclusive 'Azzurro 70' body colour, the new brown leather pattern seats with white stitch work and embossed 70th Anniversary logo in the seat.
Pelle added, "Since the inception in 1946, Vespa has been an icon of mobility in the two wheeler segment, a true global brand that has brought varied cultures together, uniting them under one passion. With the Vespa 70th Anniversary Edition, Piaggio pays a tribute to that iconic vehicle that has changed the face of scooters forever. This bike unites all characteristics of Vespa over the years, emphasizing Italian design, culture and heritage".
"It brings us immense pleasure to introduce the Vespa 70th Anniversary Edition here in India and we hope to replicate the success achieved in other countries also here," he added.