 "Pierce Brosnan bonds with pan masala, trends on Twitter")
Former James Bond star Pierce Brosnan will be the new face of pan masala brand Pan Bahar, reported ET Brand Equity on Friday.
According to the report, the advertisement film shows Brosnan executing "Bond-sque stunts" with the aid of a "weaponised Pan Bahar tin-pack".
However, this is not the first time that Brosnan has endorsed an Indian brand, the report said, adding that he had previously appeared in advertisements for Reid & Taylor.
Twitter took note of the development too, as netizens did everything from poking fun at it to pointing out the dangers of consuming tobacco products.
Here are some of the top tweets on the issue: