Piramyd Retail announces launch of outlet in Jaipur

Piramyd Retail Ltd (PRL), part of the Ashok Piramal group, announced the launch of its lifestyle store "Piramyd" in Jaipur.

Piramyd is also present in Pune, Ahmedabad, Nagpur, Delhi, and Ludhiana.

"Piramyd will blend fashion with culture. The store will be spread over 50,000 square feet on three floors," Bipin Gurnani, chief executive officer, Piramyd, said.

"The offering at the store will include branded-merchandise in the lifestyle and fashion segments in men's wear, women's wear, kid's wear, home fashion and lifestyle accessories," he said, adding, "the store would showcase over 300 brands, of which around 10 would be our labels."

"The retail scene, which evolved in metros some time ago, is now catching up in tier II towns and Jaipur reflects this phenomenon," Gurnani said.