Playhouse Disney beams into India

Disney Channel, among global leaders in kids and family entertainment, has announced Playhouse Disney targetted at preschoolers in India.

The dedicated fun learning-programming block is designed to engage and stimulate the imagination of kids during their crucial early formative years. Playhouse Disney combines award-winning Disney shows with local programming developed in consultation with early childhood advisors.

Targeted at two to six year olds and their parents, Playhouse Disney, is based on the elements of whole child curriculum endorsed by international early childhood experts. This curriculum-based approach is designed to stimulate thinking skills, develop motor skills, foster early academic learning and encourage creativity and artistic expression.

Rajat Jain, MD, Walt Disney Television International "� India said: "Playhouse Disney engages the minds and imagination of preschoolers through learning-based experiences, confidence building tasks and preschool achievements that help parents raise happy, well-rounded kids. Combining Disney characters and storytelling with first-of-its-kind local programming, we are confident that this new programming block will contribute to the development of preschool children's talents and skills."

Playhouse Disney programming is scheduled at 8 am to 12 noon on weekdays and at 6 am to 8 am on weekends.

Programme highlights include Disney original shows such as Jojo's Circus, Stanley, Rolie Polie Olie and PB & J Otter.