Preethi Kitchen Appliances has set a sales target of Rs 560 crore in the current financial year as against Rs 425 crore in the last year.
Addressing a press conference here today, company managing director Vijay Sreenivasan, said that it had also set a target of 30 per cent annualised growth in sales.
The company sold 1.5 million mixers in 2010-11 and this year this would go beyond 1.8 million pieces.
In view of the festival season ahead, it launched three new models in the Kerala market. These include Mega Magic mixer grinder, Preethi Lavender and Preethi Steele.
Sreenivasan said the company set a sales target of Rs 100 crore from Kerala market in the current financial year. It sold 280,000 mixers in the state during the last financial year. He also launched various offers and promotional initiatives for the Onam season.