Pride group of hotels to target Surat for Vision 2011

Pride Group of Hotels have formulated 'Vision 2011' with which, there would be an addition of another five hotels in different cities, including Surat, that will be added to the Pride coronet in five years.

The total cost of the entire project will be around Rs 300 crore.

S P Jain, chairman and managing director of the Pride Group of Hotels and ex-vice-president of Hotel and Restaurant Association of western India, said, "Vision 2011 is our dream to carry forward the chain. The main purpose behind Vision 2011, is to built 11 hotels, with total 1,100 rooms in 11 cities by the end of the year 2011."

We already have our wings widen in Ahmedabad, Pune, Nagpur, Bangalore and Chennai.

Now we are are expanding southern and western parts of the country such as Surat, Goa, Mumbai, Hyderabad, Cochin, Mysore and Nasik, he added.

"We have already acquired land in Goa and the construction work is going on. However, Chennai is our next destination," Jain said.

The total investment for the Goa project will sum up to around Rs 65 to 70 crore," he added.

"The investment of the entire project of Vision 2011, which will cost around Rs 300 crore, will be managed entirely by the Pride Group," he informed.

Talking about the expansion plan in foreign countries, S P Jain said, " We do have plans to mark our presence in Asian countries like Singapore, Hongkong, Sri Lanka and Bangkok. However, we will chalk out the plan once Vision 2011 is accomplished."

Commenting about the position of the hotel industry he said, hotel industry is sure to grow further in next five years time with the increasing number of tourists visiting India due to which there is lot of competition among hoteliers, which has lead to more perfection and that extra touch to attract the tourists.