Cinema theatre chain PVR today said it will set up six 'Entertainment City' jointly with its Thai partner Major Cineplex Group over the next three years in India entailing a total investment of about Rs 280 crore.
These entertainment centres, comprising a multiplex, bowling alleys, ice skating rink and food courts, will be developed at malls and the partners will enter into revenue sharing agreements with real estate players.
The first centre will come up at Noida in partnership with real estate player Logix Group.
"The project is in the planning and design stage and will be open to the public within 30 months from now," PVR Group President Pramod Arora told PTI.
The company estimates investments to the tune of $10 million per centre, which will be made by PVR along with its partners, he added.
"Similar projects would come up in Hyderabad, Bangalore, Chandigarh, Pune and another location in the NCR over the next three years," Arora said.
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PVR has a partnership with Major Cineplex Group for operating bowling alleys in the country under 'PVR Blu-O' brand.
Spread over 150,000 sq ft, the centre at Noida will comprise a 15-screen multiplex, a 26-lane bowling alley, an Olympic-size ice skating rink and food courts. This would be the company's largest multiplex so far.
"As per our estimates, about 60 per cent of the people going to shopping malls are looking for entertainment. It is this segment that we are looking at catering," Arora said.