The company is hoping that the new product will do well as the state market is predominantly a whisky market. Whisky sales account for over 70 per cent of the 20 million cases of Indian-made foreign liquor (IMFL) sold annually in the state.
Addressing a press conference, B S Ranganathan, assistant vice-president of Radico Khaitan, said that the company had recently acquired a bottling plant, Anab-e-Shahi, with a capacity of one million cases in Hyderabad. This is also the company
