Liquor major Radico Khaitan yesterday announced that it would set up a greenfield bottling plant in Uttaranchal and is targeting a 55 per cent rise in sales during the current financial year. |
"We bagged the licence to set up a greenfield bottling plant in Uttaranchal last week and have acquired a land in Udhamsingh Nagar. We are currently working on the investment and capacity plans," R Vaziraney, president (sales and marketing), Radico Khaitan, said here. |
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He said the proposed plant in Uttaranchal would cater to the northern market, where the company has a significant presence. |
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The Rs 720 crore liquor company is targeting a 55 per cent growth in sales during 2004-05 at 14 million cases, including bottled country liquor, against 9 million cases sold last fiscal. |
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"With the rise in demand in the domestic market, increased exports and aggressive branding, we expect to sell 10 million cases of foreign liquor and four million cases of bottled country liquor," Vaziraney said. |
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Radico Khaitan, which has a significant market overseas, is foraying into new markets and targets a three-fold rise in exports in this fiscal against 100,000 cases sold in 2003-04. |
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Radico brands have a sizeable presence in middle-east, Africa and south-east Asia. "Now we are pushing for deeper penetration in other African and middle-east markets. With this, we hope to sell 300,000 cases this fiscal, he said. |
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The country's third largest liquor company, which is in a consolidation mode through planned acquisitions of bottling plants, is targeting to own 10 bottling plants in the next three years from four at present. |
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"As part of Radico's policy to have its own bottling plants at strategic locations across India, we target to acquire or set up 10 bottling plants with an investment of over Rs 100 crore over the next three years," he said. |
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The company currently owns four bottling plants and has bottling arrangements with 26 units across the country. The company has recently acquired two bottling plants in Andhra Pradesh following which its liquor production capacity has increased to 10 million cases a year. |
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