Radico Khaitan has ruled out launching its own beer label in the market. The bar on advertising liquor in mass media has probably acted as an impediment for Radico entering with its new original brand.
Vijay K Arora, chief operating officer, said,
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Radico Khaitan has ruled out launching its own beer label in the market. The bar on advertising liquor in mass media has probably acted as an impediment for Radico entering with its new original brand.
Vijay K Arora, chief operating officer, said,
First Published: Aug 19 2002 | 12:00 AM IST