Swiss watch maker Rado, a part of the Swatch Group, today said it will increase its retail outlets in India through mono-brand stores and shop-in-shops to enhance its presence here.
Rado, which currently has 14 exclusive stores in India, plans to open around six new outlets next year, taking the total count to 20.
"We are strengthening Rado's distribution in India. To enhance the overall brand presence we need to open more mono-brand stores and shop-in-shops," Rado Vice-President Sales Olivier Cosandier told PTI.
He said currently Rado watches are sold at eight shop-in-shop counters, which will also go up next year but declined to give a number.
Rado watches that come with an average price tag of Rs 50,000 in India, are among the top five brands within the Swatch Group's portfolio of about 20 brands.
In India, model and actress Lisa Ray is the brand ambassador for Rado. The company has plans to tie-up with more celebrities to endorse the product.
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"In the past, Rado has always focused on products but we do realise that we need to add more emotional touch by associating with faces. Going ahead, more people will endorse the brand in India," Cosandier said without sharing details.
According to a recent CII-A T Kearney report, the luxury watch market in India is estimated at $54 million (about Rs 240 crore) at retail prices. The most popular luxury brands sold in India include Rolex, Omega, Rado, Cartier, Audermars Piguet, Breguet, Jaeger Le Coulture, Piaget and Girard Perregaux.