Media and entertainment company Eros International Media today said it has appointed Rajesh Bhal as chief digital officer.
He will be spearheading Eros International's digital initiatives across all the new media platforms, including mobile, online, DTH, iPTV, cable and other emerging platforms, a company statement issued here stated.
Speaking on his appointment, Bahl said, "Eros is an established global player with the advantage of a large content library. With the advent of new digital opportunities in India, I am extremely keen to put my experience into motion."
"The width and depth of the opportunity, both internally for Eros and externally for the sector, is exciting and I am confident that the next 2-3 years will be ground-breaking," he added.
Prior to this appointment, Bahl was working with Star India where he headed the mobile business as a part of the Star Digital group.
He has over 12 years experience in the media and entertainment space.