Rajesh Exports has finalised the launch of its premium retail jewellery chain under the brand name of "Shubh Jewellers". The company is launching Shubh Jewellers under the unique associate model with leading jewellers across South India.The company has finalised associate agreements for the launch of 100 "Shubh Jewellers" stores across the States of Kerala, Tamil Nadu, Karnataka and Andhra Pradesh. It has completed all the formalities including stocking of inventory for the launch of the first phase of Shubh Jewellers. The first phase of Shubh Jewellers will be formally launched for business during the first week of December.Shubh Jewellers will offer five thousand exclusively designed 22 carats jewellery pieces to the customers with absolute guarantee of purity at the lowest gold prices and making charges. Shubh Jewellers is in a position to offer the finest guaranteed purity of jewellery at the lowest prices because of the unique backward integration of Rajesh Exports in the manufacture of gold jewellery. The launch of Shubh Jewellers is expected to significantly increase the topline and the bottomline of Rajesh Exports in the coming quarters.