Rajiv Kenue to take charge as Kenstar's new CEO

Home appliance maker Kenstar on Friday announced the appointment of Rajiv Kenue as its Chief Operating Officer with immediate effect.

Kenue will be responsible for contributing to Kenstar's strategy for establishing it as one of the most preferred premium brands in India. The brand is offering its patrons an extensive portfolio of products ranging from air coolers, water heaters, microwave, mixer grinders and a host of other kitchen appliances.

In his role here, he will supervise brand building, product development and distribution expansion for Kenstar.

"I feel honoured to be a part of Kenstar, a company which has a great heritage and goodwill across the country and offers consumers' an international quality product. I believe there is an incredible scope for expansion of all product category in Kenstar and our focus would be to drive secondary sales by widening our distribution network and further strengthening the brand's image," said Rajiv Kenue.

With over 26 years of experience, Rajiv has worked in various consumer-sector organisations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon and Indian Express.

He brings in profound understanding and knowledge about the industry on board and will be responsible for the smooth functioning of operations and planning. Having an extensive background, he holds an MBA degree from IMT Ghaziabad and Bachelor of Science degree from Kashmir University.