In the domestic market, the company plans to introduce fruit drinks concentrate in sachets to consolidate in the mass market segment, besides expanding its fast food chain Devil's Workshop.
"At present, we are exporting our Rasna soft drink concentrates to around 40 countries. We are now aiming to enter new markets in the CIS regions, including Uzbekistan, Kazakhistan, Kyrghystan and also more countries in African continent," Rasna Chairman and Managing Director Piruz Khambatta said.
Rasna had this year set up its manufacturing facilities abroad, one in Bangladesh and the other in Egypt with 30 tons capacity each, to cater to its markets in South Asia and North Africa.
"However, there is lot of potential still unexplored specially in CIS and Africa. We want to have our manufacturing units there as most of these countries have a high customs duty of around 60 per cent," Khambatta said.
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He said the company is seeking JV with local firms but refused to say anything regarding companies with which Rasna is in contact.
The company is also expanding its business in India by opening its Devil's Workshop fast food chain outlets in all ten major cities soon.
"We have 10 Devil's Workshop outlets in Ahmedabad at present, and plan to introduce them all four metros and six major Tier I cities," Khambatta said, without giving any timeframe for the project, investment figures or number of outlets planned.