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Reckitt launches Lizol for Indian market

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BS Reporter New Delhi
Last Updated : Jan 20 2013 | 9:23 PM IST

Launching the new Lizol kitchen cleaner, Chander Mohan Sethi, chairman and managing director, Reckitt Benckiser (India) Ltd said, "The product is a step forward in providing a user friendly spray that will keep the home and kitchen environment clean and free from germs. After all, germs in Kitchen can affect the health of the entire family."

Lizol Kitchen Cleaner is safe to use on surfaces where food is prepared as one just needs to wipe it post use, instead of rinsing, a company release said. The Lizol kitchen cleaner comes in spray format and is available across Modern Trade Stores at Rs 75 for 500 ml.

Launched in the year 1997 in India, Lizol is the market leader in the All Purpose Cleaner (APC) segment with 39 per cent value market share. Lysol is the no 1 disinfectant brand in U.S, with majority of the households using Lysol products, the release added.

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