The investment is part of Rediff's strategy to encourage
young and promising start up companies to innovate and build world class products that will be mutually beneficial.
Vakow.com allows
users to post their SMSes on its website and share them with their friends on phone, email and on various other popular social netwroking
platforms for free.
Vakow.com also allows users to start their SMS blog, follow friends (or tags) to receive SMSes from them and comment on them from their mobile phones.
Users can rate, tag and search for SMSes and also send free personal SMSes to any mobile phone in India.