Reliance Broadcast Network (RBNL) has tied up with the US-based wrestling show producer Lucha Libre for content sharing and is eyeing more partners for such tie-ups for its TV channels in India.
"We are in continuous talks with several overseas partners to explore business possibilities to better the product. We are always exploring the possibilities of showcasing internationally acclaimed content, which works with audiences here," RBNL CEO Tarun Katial told PTI.
As a part of the arrangement with Lucha Libre, RBNL's English entertainment channel BIG CBS Prime and regional channel BIG MAGIC will air the first season of the 'Masked Warriors' -- a freestyle wrestling show.
Commenting on the development, Lucha Libre USA CEO Steven Ship said: "We are confident, the reach and rich relevant audience base of BIG CBS Prime and BIG MAGIC will allow us to create sizeable impact in the Indian market".
When asked about the financial arrangement between the two parties Katial said: "There is a nominal fee involved. Lucha Libre considers India to be a strategic market and this business alliance makes sense for both parties."
On the content side, RBNL already has access to the library of CBS Studios International.
"We will soon launch our channel through our JV with RTL – which will allow us access to some of the best content from their stable, including their production wing, FreeMantle," he added.
Besides sourcing international feed, RBNL is also equally focusing on domestic content.
RBNL's scrip closed at Rs 56.50 per share down 0.96% from the previous close on the BSE.
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