Reliance Anil Dhirubhai Ambani Group company BIG Music & Home Entertainment has signed on Warner Home Video as its exclusive home video licensee for India, Sri Lanka and Bangladesh.
Under the strategic alliance BIG Music & Home Entertainment will market and distribute VCD, DVD and Blu Ray products from Warner Home Video, which has titles like the classic Gone with the Wind and Doctor Zhivago,The Matrix Trilogy, 300, and the Harry Potter, Batman and Superman franchises.
"It is a very proud moment for all of us at Big Home Video. The exclusive license demonstrates a huge amount of faith that Warner Home Video has shown in us. We are confident that this association will be advantageous not just for both parties, but the movie lovers as well,” said Kulmeet Makkar, CEO, Big Music & Home Entertainment.
Last year in October, BIG Music & Home Video signed a deal with Universal Pictures International. As licensee to these two major studios, BIG Music & Home Entertainment is steadily consolidating its position in the dynamic home video market.
BIG Music & Home Entertainment has plans to release the Warner Catalogue, along with blockbusters such as I Am Legend, 10000 BC, as well as the much anticipated The Dark Knight and Harry Potter & the Half-Blood Prince (releasing in theatres in October). "We look forward to a successful association with Big Music & Home Entertainment, whose ambitions, abilities and resources make it a strong partner with whom to tap into the great potential that the Indian home video market represents.
We are delighted to be working together to bring our world-class entertainment to an increasing number of Indian, Sri Lankan and Bangladeshi consumers," said Gregory Economou, vice-president - Warner Home Video International.