Direct-to-Home service provider Reliance Digital TV (RDTV) today said it will offer its subscribers the option to pick and choose channels they wish to watch.
"Through our a–la–carte service, we are giving our subscribers the ultimate freedom to choose even upto a single channel as part of their monthly entertainment pack," Reliance Digital TV CEO Sanjay Behl said in a statement.
Currently, rivals Tata Sky, airtel digital and Videocon d2h are offering the a la carte option.
RDTV subscribers opting for only a-la-carte service will have to pay a minimum fee of Rs 150 plus taxes. The channels will be priced between Rs 4.50 to Rs 27 per channel.
The operators, who were earlier offering channels in a bouquet, were asked to offer consumers the option to pay for those channels which they wished to watch.
Sectoral watchdog Telecom Regulatory Authority of India (TRAI) had set a deadline of January 1 for launching this service.