Reliance eyes west Asia niche fibre market

Reliance Industries Ltd (RIL) has firmed up plans of capturing a sizable portion of the fibre for secondary reinforcement of concrete market in west Asia.

"West Asia is one of the largest consumer of concrete in this part of the globe while India is the second largest cement manufacturer," explained M K Goyal, head business development for Recron 3S "" the fibre for secondary reinforcement.

"India manufactures as much as 120 million tonne of cement and the potential market therefore in the country is around six lakh tonne," he added.

The company is also to tap demand in Saarc countries and has also made soft launches in Dubai in the UAE.

Although, Goyal declined to give away any target figures either for export or the domestic market, he said "we are trying to develop the market and have organised various architecture and mason educational programme who are ultimately the driving force for demand to pick up."

"We are trying to develop standards for using our branded fibre Recron 3S, which is at present non-existent. Our officers are working with US based executives of different departments for developing a standard for usage of the product," explained Goyal.

In Kolkata, Reliance has already convinced the public works department to use of the product. It increases life and reduces its proneness of cracks and is resistant to seismic tremors.

"Reliance has also entered into talks with different government departments for convincing them about the advantage of the product. We have entered into talks with PWD of different states, infrastructure development departments and other departments," he added.