Reliance Fresh procures Solan vegetables

Reliance Fresh, part of the retail arm of Mukesh Ambani's Reliance Industries, has started buying vegetables from Himachal Pradesh's Solan district, which produces the bulk of the state's vegetables.

After an agreement with the Solan market committee, Reliance Fresh started buying vegetables from June 19 onwards.

This was confirmed by the Solan market committee chairman, Laik Ram Sharma.

Reliance Fresh has already started procuring tomato and cucumber for sale through its outlets in metropolitan cities. More types of local vegetables will also be purchased by the company soon.

Vegetables grown here are in huge demand as they are harvested when it is off-season for farmers in the plains including cauliflower, capsicum, raddish, peas, french beans and carrots among others.

Tomato alone accounts for over Rs 30 crore in the mid hills of Solan district. The vegetables are also considered tastier than those grown in the plains.

Reliance Fresh also plans buying pulses and corn grown in Arki and Nalagrah areas of the district.