Reliance Money goes mobile

Reliance Money, the financial services and products distribution company of the Reliance Anil Dhirubhai Ambani Group, today became the first financial intermediary in the country to introduce financial market information across mobile platforms.

The company today unveiled its mobile financial portal, the first-of-its-kind portal offering a range of financial services and information to its investors, across all telecom operators. With this initiative, the company will now be tapping around 200 million telecom user base.

The tie-up was announced by Sudip Bandyopadhyay, director and CEO of Reliance Money, and Beerud Sheth, co- founder and president of Webaroo, the technical partners for this initiative, at a press conference here today.

"This unique initiative will provide mobile users an opportunity of staying connected with financial markets while on the move, irrespective of the status of their network. Most importantly, this service is being offered by Reliance Money free of charge to all, across networks and mobile technologies", said Bandyopadhyay.

"The portal, with its rich contents and advance graphics, is cached on the user's mobile handsets for facilitating quick and seamless experience irrespective of network connectivity. Our market leading technology provides a scalable platform for content delivery on a variety of handsets while also enabling advertising opportunities for advertisers," said Beerud Sheth.

Reliance Money is a first financial intermediary to introduce mobile portal for providing financial market information, in-house research and stock updates to its users.

The backend technology ensures that the user will have a great experience, irrespective of the number of mobile users accessing information from this portal at any given point in time.