 "Reliance Retail's e-commerce portal to enter new cities")
Reliance' Retail's e- commerce portal www.reliancefreshdirect.com will be launched in other markets, said RIL chairman Mukesh Ambani on Friday at the company annual general meeting.
The portal "which is currently being piloted has seen significant success and would be further scaled up to serve new markets," Ambani said.
Before the end of year, the Fashion and Lifestyle formats of Reliance Retail will roll out its e-commerce initiative and make fashion more trendy and accessible to the aspiring Indian youth, he said