Resil in talks with Shoppers' Stop

Resil Chemicals Private Limited, the Bangalore-based manufacturer of car care products under 'Vista' brand, is expanding its presence by entering into a tieup with multibrand outlets like Shoppers' Stop, Food World and Westside.

The company, which launched a range of car care products about 18 months ago, is seeking to expand its reach across the country.

"We are presently negotiating with Shoppers' Stop for opening an outlet in their stores across the country," Resil's business development executives told Business Standard. It aims to achieve Rs 50 lakh turnover this year.

The company is presently showcasing its products at 'Vaahan Yaatra', the automobile expo that opened here on Friday. Resil Chemicals has set up two modern plants in Bangalore to meet bulk requirements of domestic and overseas customers.

The company until recently sold its products through auto accessory shops and was present only in southern cities and Mumbai. It has already tied up with Fab Mall and Big Bazaar. "We will be present across the country once we enter a tie up with Shoppers' Stop," said Yogesh Agarwal, executive, business development.

Resil Chemicals will launch two products - car shampoo and dashboard polish - next week at the auto expo. The products will be available in a combi pack priced at Rs 99. The combi pack will last 10 washes. It is also launching mag wheel polish in a 100 ml pack for cleaning alloy wheels.

With the launch of the products, its product portfolio will rise to 17 and cater to all needs of both the car and two-wheeler owners.