The conclusion of the open offers marks the end of a three-year, multi-level acquisition process that began with an announcement in January 2012. In a three-way deal, RIL initially infused funds through a rights issue to help finance a buyout of some channels of the Ramoji Rao-owned ETV Network. It initially controlled the investment through an independent trust, used to acquire direct control of equity last year, resulting in the open offers.
Independent Media Trust, the vehicle through which RIL will control the media firms, spent Rs 16.34 crore against the proposed Rs 1,347 crore on TV18 Broadcast shares. Only 5.4 million shares (0.32 per cent ) were tendered in the offer against the 446.5 million shares (26 per cent) proposed to be bought.
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As a result, the promoter holding of TV18 inched up from 59.97 per cent to 60.29 per cent. TV18 shares gained 1.8 per cent, to close marginally above the open offer price (Rs 30.18 ) at Rs 31.15 a share. During the open offer period, the shares were trading at Rs 34-35.
In Network18, the interest was even more lukewarm. Only 0.26 million shares, amounting to 0.02 per cent, stake was tendered in the open offer, resulting in a cost of Rs 1.06 crore for the acquirers. The original offer size was Rs 943 crore.
The post-offer public shareholding, supposed to cross 90 per cent, if the offer was fully subscribed to, remained at 78.07 per cent. The promoters might have to offload some stake to meet the minimum public shareholding norms of 25 per cent. At present, the public shareholding stands at 20.27 per cent.
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Raghav Bahl, his family members, and some related entities held close to a million shares in Network18, apart from through six holding companies - Adventure Marketing, Watermark Infratech, Colourful Media, RB Media Holdings, RRB Media Soft and RRB Investments. In May last year, Independent Media Trust took control of the media twins by buying out the six holding firms.
In July, it made an open offer, cleared by the Securities and Exchange Board of India in November. The offer was open between December 3 and 16. Brokers said as the open offer price was below the market price, it did not evoke much interest. Network18 closed Thursday's trade in the red at Rs 67 apiece much above the open offer price of Rs 41.04.