Even so, sales demand is expected to stay strong, say officials at automobile companies. The peak season is about to begin, with Navratra, followed by Dussehra and Diwali.
Led by good economic growth, benign interest rates and new model launches, automobile sales across segments have been advancing at a brisk annual pace for six years. The 2017-18 fiscal year saw a record sales of 24.9 million vehicles, according to the Society of Indian Automobile Manufacturers.
As for the six-seven per cent rise in total ownership cost of passenger vehicles (PVs), this is an estimate issued on Wednesday by IIFL Institutional Equities. The recent Supreme Court order to compel long-term third-party insurance has further increased upfront purchase cost. IIFL adds that borrowing rates on automobile loans are on the way up.
“Our forecasts build in 11 per cent volume growth for PVs and 14.5 per cent for two-wheelers in FY19. Given the strong start to the year, these forecasts might not be under severe risk,” wrote Joseph George and Suraj Chheda, analysts at IIFL.
“While the cost of owning a vehicle has gone up sharply in recent times, we don’t think it will drive down demand,” said an official at Hyundai Motor India, second largest car maker by sales.
His company is preparing for a strong festive season, including the launch of a new compact car. “While higher insurance costs and a continuing lack of clarity are holding people back, fuel prices are not,” said a dealer.
Hetal Gandhi, director at CRISIL Research, said there had been a seven per cent increase in ownership cost for even a small car like the Alto. Fuel, earlier around 36 per cent of this cost, had seen a 14 per cent rise over a year. “We believe this could impact sales negatively for entry-level cars and (compact) utility vehicles. It will also negatively impact fleet addition for taxis, around 10 per cent of overall sales."
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