Rocher Ellis to open 25 stores by Dec

Mumbai-based Keval Kaushal Impex Pvt Ltd (KKIPL), a chain of retail stores for menswear under the brand name Rocher Ellis, is planning to open new 25 exclusive stores across the country, including three in Maharashtra by the end of this year.

The company recently opened its exclusive store in Nashik, its third store in Maharashtra and 15th in the country. KKIPL has stores in Mumbai, Ahmedabad, Surat, Jaipur, Jodhpur, Udaipur and Ajmer.

The store provides a unique shopping experience for the fashion conscious male. It is a complete men's wardrobe fulfiling his fashion needs. The product line comprises three categories - Classix, shirts and trousers for everyday wear, Sports comprising casual shirts, T-shirts, cargos & denims for the trendy young male, and Exotic, a club and party line of shirts & trousers for occasional wear.

Kaushal Gala, director, KKIPL, said, "As part of our expansion plan, we are planning to open 25 exclusive stores across the country, including three in Maharashtra, by the end of the current calendar year. The cities we have identified include, Pune, Aurangabad, Nagpur, Delhi, Chandigarh, Patiala, Agra, Indore and Gurgaon. We are eying a turnover of Rs 18 crore in the current calendar year (2007)."

"With the growing demand for the international styling and quality menswear in the Indian market, the time is ripe for us to launch this brand in the Indian market. We are mainly targeting colleges and institutions," he added.