Royal Enfield launches Bullet 500 at Rs 1.54 lakh

Eicher Motors' two-wheeler arm Royal Enfield today said it has launched new Bullet 500, priced at Rs 1.54 lakh (on-road, Delhi).

"The iconic Bullet motorcycle gets a new lease of power today with the launch of the Royal Enfield Bullet 500 in India," the company said in a statement.

The 500 cc motorcycle will be available at Rs 1,53,855 (on road price for Delhi) and it will be launched in a phased manner across the country, it added.

Initially, the bike will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala that have traditionally been the best markets for the Bullet.

Royal Enfield Senior Vice President (Sales and Marketing) Shaji Koshy said: "The Bullet 500 is a much-awaited model and while designing the bike for the Indian market, we worked with the preferences of our special Bullet-loving audience here."

Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world, he said.

It comes with a host of new features such as front disc brakes, rear gas shock absorbers, telescopic front suspensions, pillion backrest and an electric start.