Rural retail to cross Rs 1.8 lakh cr by '10: StudyBS Reporter / New Delhi September 27, 2007The Rs 140,000 crore rural retail market is expected to cross Rs 180,000 crore mark by 2010, according to a Confederation of Indian Industry (CII) - YES BANK study. And it is likely to go up to Rs 240, 000 crore by 2015."India