Liversage key responsibilities include overseeing the company's operations, expansion & growth in the country and working towards building the business in the diverse and challenging Indian market. He will be taking over the mandate from 1st of August, 2013.
Liversage is a chartered accountant, who has held various senior roles both within SABMiller and externally. Most recently he has led Cervejas de Mozambique (CDM) as the Managing Director, based in Maputo, Mozambique. Prior to this he was the Managing Director of SABMiller's Ghanaian subsidiary, Accra Brewery.
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He comes to India with a strong knowledge and expertise of several markets including South Africa, Hong Kong, Swaziland, Zambia, Ghana and Mozambique. Liversage is taking charge of Indian operations at a time when Heienken along with United Breweries is aggressively building on its leadership position. SABMiller is the second largest player in the Indian beer market.
SABMiller in India has 10 breweries and offers brands such as Haywards, Knock Out, Royal Challenge, Foster’s, Miller High Life and Indus Pride and also markets its premium international brand Peroni Nastro Azzurro. The company is understood to be squaring up for a Rs 400 crore expansion.
On the eve of his appointment, Grant Liversage, Managing Director designate, SABMiller India said, “I feel privileged to join our India operations. Given its current size and changing demographics, India offers a great opportunity.”