Steel Authority of India (SAIL) has re-oriented production and marketing strategies to cater to surging demand from key segments like infrastructure and projects, housing, auto components and the white goods sector."We are pro-active and in touch with customers, and planning our strategies accordingly. We expect steel demand in the country to grow by 8-10% next year,'' S K Roonga, director (commercial) of SAIL, said today.Auto components is a key sector identified by SAIL that is expected to generate huge demand. The company has initiated talks with auto component manufacturing association for future requirements, he said.Stating that there was a distinct shift in demand for value-added products, he said SAIL has supplied 40% more special steel in the last nine months when compared with the same period last year. SAIL's present share in the segment was around 15-20%, and the company is aiming at increasing it to 30%.
