Samsung launches 7th edition of its pan-India campus programme for students

Samsung India on Friday kicked off the seventh edition of its pan-India campus programme -- Samsung E.D.G.E -- inviting students from the top colleges of the country to work on real-life problem statements.

The company said it will also let them interact with Samsung's top leaders and provide unique solutions to the problem statement at hand.

"At Samsung, innovation is at the heart of everything we do. Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life problems," Ken Kang, President and CEO, Samsung SWA, said in a statement.

"As we enter the seventh edition of the program, we are confident that the young talent participating in the program will bring in even more insightful solutions and display their problem-solving skills," Kang added.

This year, students from 27 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held physically at campuses spread across the country.

The programme consists of three rounds. The first round, which is the campus round, is about ideation, where the team members come together and put up an executive case summary based on their research and analysis.

The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round.

At the end of the regional round, top 8 teams are selected and mentored by Samsung leaders on their respective solutions. The final eight teams battle it out in the National Round to arrive at the three winning teams.