Samsung roadshow in Jaipur till June 6

As it has done in different parts of the country, Samsung India is carrying out its "Dream Home RoadShow" to showcase its high tech, advanced products to consumers in Jaipur between June 1 to June 6.

The four- day Dream Home Road Show exhibited the company's premium, leading technology products like flat panel TVs (LCD and Plasma TVs) and flat TVs; frost free refrigerators including the low mounted freezer (LMF) refrigerators and direct cool refrigerators; the complete range of fully automatic and semi automatic washing machines; the company's new range of silver nano airconditioners - both window and split type; and digital media products like digital still cameras, digital audio players (MP3 Players) and digital camcorders.

Rajneesh Sharma, senior branch manager-sales, Samsung India said, "The purpose of carrying out these Road Shows is to reach out to our customers and allow them to freely interact with and experience our leading technology products at a central, convenient location."

The highpoint of the Dream Home road show was the complete Samsung LCD range on display here. The Samsung LCD range includes models in the screen sizes varying between 20" and 46", classified  into M, R, T and S series.

The Samsung LCD television range comes equipped with the Company's patented Digital Natural Image Engine DNIeTM technology for sharper and clearer pictures.

5000:1 Dynamic Contrast ratio; uses advanced "10 Bit Signal" processing and 6.4 billion colours to ensure more natural and vivid pictures that are much closer to the original source image.

Further an 8 millisecond response time ensures that images are precisely captured and quickly displayed.

The Company is in the process of introducing its new, advanced 'Bordeaux 'LCD Range in the market, which stands out as much for its picture performance, high fidelity sound as its superior design.

The Samsung Bordeaux LCD Range offers crisp, stunning and more vivid images with a dynamic contrast ratio of 5000:1 and an amazing color palette featuring 12.8 billion colours.

The Samsung LCD Panel range, comprising of 11 models in screen sizes between 20" - 46", is priced in the range between Rs 34,990/- to Rs 3, 00,000/-.Samsung India this year is laying emphasis on below the line activities to support its advertising in order to grow its business.

The below-the-line thrust is in the form of live product demonstrations at dealer counters, allowing customers to experience the products through the Samsung Dream Home Road Shows as well as participating in prominent exhibitions at a regional level.

"The enhanced focus on below the line activities will complement our advertising efforts as well as our thrust on retail this Year", Sharma stated.

The Company i s also strengthening its focus on non metro but fast growing markets in other regions of the country.

Dream Home RoadShows like the RoadShow in Jaipur are being simultaneously organised in cities like Patna, Shillong in East; Jalgaon, Thane in the West along with other select cities The company plans over 100 such shows in the southern states by the end of this year.